Niche Market is a distinctly South African marketplace offering beautiful and unique products to satisfy your ‘shop local’ craving. We proudly deliver an experience which offers a professional and streamlined approach to online shopping.

Our business model redefines the meaning of ‘buy local’ through our virtual marketplace, that extends the reach of those who make beautiful products to you. We showcase goods from across the country to connect creator and buyer no matter where they are.

At Niche Market we love celebrating the knowledge, imagination, and passion of our marketplace creators. We have built a business model which is all about supporting these creators, their families, and their dreams – giving them an opportunity to do what they do best (make things). We then focus on what we do best – bring their products to our shoppers through a contemporary platform.

Meet some of our marketplace creators here.

Niche Market offers our shoppers a world-class online experience that is efficient, easy-to-use, and safe. We stock with a wide range of clothing, beauty products, accessories, crafted items, home décor and so much more!

Every item made by our creators is produced and packaged with love.

Our platform has been designed so that you can shop from multiple vendors, but with a single check-out facility. You can purchase all the items in your cart in one transaction. Niche Market handles all the logistics of getting your purchase from the vendor or vendors to your doorstep. Our team has also prioritized the necessity for secure and flexible online transactions by providing multiple methods of payment in a secure purchasing environment.

We are passionate about supporting local businesses and thrive on facilitating the growth of our marketplace creators. All the while ensuring that you, our customer, can shop safely for items you that you love and will cherish.